Australian pet lovers offered national 'DogKeeper' scheme where they get FREE BEER just for taking a selfie
- BrewDog has launched national 'beer scheme' DogKeeper on Wednesday
- Dog owners have the opportunity to enter to win themselves a free beer pack
- The scheme is to celebrate the launch of its first headliner beers in Australia
- To enter, pup-owners need to upload a selfie of them and their dog to Instagram
- The back also includes a special alcohol-free Subwoofer beer for the dog
Australian pet lovers have the opportunity to win free beer on a 'DogKeeper' scheme, just by taking a selfie with their four-legged friends.
Craft beer trailblazer BrewDog announced the national 'beer scheme' on Wednesday's National Dog Day, offering free beer to dog-loving Aussies.
Celebrating the launch of its first headliner beers brewed in Australia, BrewDog is offering the DogKeeper package to 50 pet-lovers.
Craft beer trailblazer BrewDog (pictured) announced the national 'beer scheme' on Wednesday's National Dog Day, offering free beer to dog-loving Aussies
Celebrating the launch of its first headliner beers brewed in Australia the DogKeeper package will be given to 50 dog-lovers
The package includes the Aussie-brewed range including Punk IPA, Hazy Jane New England IPA, Elvis Juice Grapefruit Infused IPA, a West Coast Classic Pale Ale.
It also includes two bottles of a special alcohol-free Subwoofer IPA for the dogs, made out of beef bone broth.
BrewDog will be choosing 50 lucky Aussies to qualify for DogKeeper and receive the free beer scheme.
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The company opened its first ever Australian Brewery and Taproom in Brisbane last year, and is now offering customers locally brewed beer from the Scottish company.
BrewDog's Head of Australian Operations Calvin McDonald said he was excited to be brewing 'right here in Australia'.
'This year certainly hasn't been an easy one for anyone, so what better way to celebrate the launch of our site than by acknowledging all those awesome four-legged friends who are helping us through,' he said.
The package includes the Aussie-brewed range including Punk IPA, Hazy Jane New England IPA, Elvis Juice Grapefruit Infused IPA, a West Coast Classic Pale Ale - and two bottles of a special alcohol-free Subwoofer IPA for the dogs
'We couldn't be happier with the quality of the beers coming out of Brisbane - the brewery has an excellent kit that is capable of nailing all styles, so we're excited to build this even further with new products and collaborations'.
The company is also launching a new e-commerce site as part of its expansion Down Under.
To enter the competition dog-lovers have to upload a picture of themselves and their pup to Instagram and explain how their dog has helped them through the pandemic.
All entries must be in by September 2 with the tags #BrewDogKeeper and @brewdogau.
The much-loved Scottish craft beer brand was launched by two men and a dog 13 years ago and honours friendships with four-legged friends.
Studies have shown dogs help their owners keep positive mindset during hard times and decrease stress by providing comfort and joy during the pandemic.
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