A car buyer may have to forget about eye-popping discounts, offers and freebies when he walks into a showroom this festive season. Pandemic-bruised auto majors are likely to set aside these time-tested strategies for now, focusing instead on attractive finance schemes and an enhanced digital experience in the festive period.
On an average, festivals, starting from Ganesh Chaturthi to Diwali, account for anywhere between 17-19 per cent of the annual sales of passenger car makers. The high percentage clearly underscores the criticality of festivals. But officials at car companies ...
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