Cred has appointed Performics India to handle its digital media mandate. The account was won post a multi-agency pitch.
Cred is an app through which users can pay credit card bills and get rewards in return.
Abhishek Patil, who handles product and growth at Cred, said, “Performics stands at the forefront of cutting-edge digital technology and innovation, and we look forward to benefiting from their experience and expertise. We aim to create an exclusive members-only community of high trust individuals with a credit score of 750 plus, and we were on the lookout for an agency that understands the requirements of our business and comes up with agile, effective marketing solutions. We reviewed agencies across the board and found that Performics was the best fit for us. Their teams demonstrated excellence in customer journey mapping and have a clear lead when it comes to performance media, automation, insights and real-time optimisation. They bring in fresh inputs to the Cred brand, and we are sure that they will drive strong business outcomes for us.”
Gurpreet Singh, vice president, Performics India, said, “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics and media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”
Cred is an official partner for the IPL T20 this year.