REVEALED: The huge changes coming to the iconic Vegemite jingle
- Vegemite launches competition to bring new life to its Australian classic jingle
- Best entry will have their winning version aired on national radio and win $2,000
- Australians have grown up with classic Happy Little Vegemites tune since 1959
Australia's favourite spread is on the hunt for the next voice of its iconic jingle.
Vegemite is calling on Aussies aged 13 and over to come up with their best rendition of the classic Happy Little Vegemites tune.
Parent company Bega has already been inundated with entries since the competition was launched on Tuesday.
Vegemite has been loved by Aussies for generations
The aim is to find a distinctive voice to bring new life to one of Australia's most famous commercial jingle.
'We know Vegemite tastes like Australia, but it’s now time that we find out what Australia sounds like,' a company spokesman said.
The best entry will have their winning version aired on national radio and win $2,000.
The runner-up will receive $500.
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Vegemite wants to bring new life to its classic Happy Litttle Vegemites. Pictured is the original television ad in 1959
Hopeful contestants need to record their rendition of Happy Little Vegemites in 25 seconds or less and post the clip on Instagram with the hashtag #VegemiteMiteyCovers and tag @Vegemite.
Entries close on September 13.
Vegemite was invented in Melbourne in 1922 after food manufacturer Fred Walker asked a chemist to create a yeast-based spread similar to the British Marmite.
The brand was owned by Mondelez International (formerly known as Kraft Foods) until 2017.
In 1954, advertising executive Alan Weekes penned the classic lyrics for the jingle first played on radio before it was turned into a television ad two years later for the 1956 Olympics.
Invented in 1922,the iconic spread has been loved by Australians for generations
The ad made a comeback three years later with the renowned tune we all know and love.
Vegemite has released the original sheet music from their archives to commemorate its latest version.
It comes almost a year after Vegemite launched limited edition jars of Bartymite in honour of Australian tennis superstar Ash Barty.
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