Daniel Andrews is savaged for spending public money on 'lame' ad campaign featuring Waleed Aly and other celebrities demanding people obey Melbourne's strict lockdown
- Daniel Andrews has been blasted for creating a 'condescending' ad campaign
- It also features Kath and Kim's Magda Szubanski and comedian Shane Jacobson
- Critics have labelled the campaign 'propaganda,' 'condescending' and 'lame'
- Mr Andrews said the ads feature 'most loved Victorians' incorporating 'humour'
Daniel Andrews has been blasted over a 'condescending' and 'lame' ad campaign set to feature The Project host Waleed Aly lecturing Victorians about Melbourne's lockdown.
The campaign also includes Kath and Kim's Magda Szubanski, AFLW star Tayla Harris, and comedians Shane Jacobson and Nazeem Hussain, who encourage the public to wear masks and stay at home.
The 'Staying Safe is in Our Hands' Campaign has been widely panned by Victorians, accusing the premier of being 'tone deaf' and spreading 'propaganda'.
The first video stars Szubanski reprising her iconic role of Sharon Strzelecki from Kath and Kim.
The first video stars Magda Szubanski reprising her iconic role of Sharon Strzelecki from Kath and Kim
Jacobson, who starred in the 2006 comedy Kenny, used an analogy about condoms to encourage Victorians to wear masks
She is seen playing netball by herself while wearing a face mask.
'I tell you what, I am so over this lockdown. Playing netball by yourself isn't all it's cracked up to be, especially when you still can't even win,' Szubanski tells the camera.
'But you know what? It's not the lockdown that's the enemy, it's the virus.
'And the sooner we obey the rules, the sooner this will all be over.'
Jacobson, who starred in the 2006 comedy Kenny, used an analogy about condoms to encourage Victorians to wear masks.
The 'Staying Safe is in Our Hands' Campaign has been widely panned by Victorians, accusing Premier Daniel Andrews of being tone deaf and spreading propaganda.
A slew of Victorians took to social media to slam Waleed Aly (pictured with his wife Susan) for lecturing them
'When I was a little tacker, they used to have an ad campaign for condoms. And they had a slogan which was "if it's not on, it's not on",' he said.
'So I'm bringing the slogan back. If it's not on, it's not on. So whack one on your face. I'm talking about the mask of course, not the condoms.'
Szubanski and Jacobson's ads are the only two to have been released yet, but already viewers have already blasted the clips.
Others criticised Mr Andrews' choice of Australian media personalities.
'According to the media release starring some of our 'most beloved Victorians' Did I miss something. Since when did Waleed Aly fall into that category,' one tweeted.
'Who on earth could possibly believe Waleed Aly hectoring people via a TV ad is going to cheer anyone up?' said another.
'Ah...so Magda took it upon herself to patronise her audience. Good to know,' said another, in response to Szubanski's tweet that she in fact wrote her script.
Brighton MP James Newbury defended the actors and took a swipe at the premier.
'DAN, NOT MAGDA. How angry are Victorians? They have turned on much loved 'Sharon Strzelecki'. Magda read a script - with good intentions,' '@DanielAndrewsMP wrote the condescending script telling us we aren't 'obeying the rules'. I'm angry. Angry at Dan.'
Szubanski and Jacobson's ads are the only two to have been released yet, but already viewers have already blasted the clips
Another tweet read: 'Vic government rolling out propaganda ads to motivate people re doing the right thing.'
But some came to the defence of the Victorian Government's ad campaign.
'People trolling @MagdaSzubanski for reprising an iconic and beloved piece of Australian comedy to bring a tiny semblance of joy to this hellhole of a year is PEAK 2020,' former Bachelorette Georgia Love tweeted.
'The racist bigots are out in full force tonight having a go at #WaleedAly being part of the govt ad. How sad,' said another.
Mr Andrews released a statement saying the ads will be be rolled out on social media in the coming days.
But some came to the defence of the Victorian Government's ad campaign, including former Bachelorette Georgia Love
'As part of the latest in the Victorian Government's communications campaign, some of our most loved Victorians are here to remind us all – staying safe is in our hands,' the premier said in a statement.
'That includes small but simple things like wearing a mask, washing your hands, keeping your distance – and getting tested if you have symptoms.
'Using Victorian voices and a very Victorian sense of humour, this is the latest in our ongoing advertising and communications efforts and will be successively rolled out on social media channels in the coming days.'
Victoria on Sunday recorded 17 more COVID-19 deaths with 11 linked to aged care outbreaks and 208 new cases.
The national death toll is now 502 while state fatalities have reached 415.
Comments 0
Share what you think
No comments have so far been submitted. Why not be the first to send us your thoughts, or debate this issue live on our message boards.
