The art of brewing has been celebrated for centuries, less so the art on the beer itself.
In recent years that's changed: artwork on beer cans and bottles has become a genre of its own.
Label designers are now fêted and beer cans have been dubbed the “new record sleeves”.
Empty tin tubes smelling vaguely of hops have suddenly become highly collectable.
Joining the pantheon of beer can artists is Caernarfon graphic designer Sïan Angharad.
She created a contemporary Celtic look for a range of beers produced by new Anglesey craft brewery Bragdy Mona.
She just happens to design artwork for album covers too.
Head brewer Huw Jones said: “As well as how our beer tastes, from day one we have focused on the style of our cans.
“In a crowded market, we need to stand out.”
Wanting to build on the brewery’s strong visual appeal, Bragdy Mona has now teamed up with Lisa Eurgain Taylor.
She's an Anglesey landscape artist who's inspired by Snowdonia and “influenced by Welsh bards”.
“It’s a great opportunity to introduce my art to a wider audience,” she said.

Lisa was brought on board to celebrate Bragdy Mona’s first year of production – and because she is a fan of its beers.
Yesterday the first brew featuring her label artwork, a limited-edition tipple called Paradwys, was canned.
As it’s a “juicy and hazy” New England Pale Ale-style beer, Huw knew exactly which of Lisa’s paintings would fit the bill.
“We chose one of her most striking pictures, 'Tranquil Haze', as a backdrop to the label,” he said.

Enterprise built on passion for home brewing
Huw launched Bragdy Mona with six friends after impressing them with his home brews in a series of late night “tasting sessions”.
All are old school friends in their 30s, and five are members of Anglesey choir Hogiau Llanbobman.
Each committed around £5,000 to establish the brewery on Gaerwen Industrial Estate.

Over the next few months they aim to double production capacity with a grant from the Arfor programme.
“With an increased focus on local produce as a result of the pandemic, it’s an exciting time for us,” said team member Rhys Evans, a PR boss from Menai Bridge.
Yesterday’s launch of Paradwys coincided with the re-opening of Lisa’s exhibition, “Between Man and Earth”, at Oriel Mon, Llangefni.