LONDON — Reflecting reopening around the continent, Europe’s hotel industry reported improved but low performance, according to July 2020 data from STR.
Euro constant currency, July 2020 vs. July 2019
- Occupancy: -66.4% to 26.5%
- Average daily rate (ADR): -20.9% to EUR96.43
- Revenue per available room (RevPAR): -73.4% to EUR25.51
The absolute occupancy and RevPAR levels were up from June, but remained the lowest for any July on record in Europe.
Local currency, July 2020 vs. July 2019
United Kingdom
- Occupancy: -67.1% to 28.0%
- ADR: -36.3% to GBP66.74
- RevPAR: -79.0% to GBP18.67
While up slightly from June, each metric was the lowest for any July in STR’s U.K. database.
Ireland
- Occupancy: -62.6% to 32.6%
- ADR: -24.6% to EUR106.94
- RevPAR: -71.8% to EUR34.85
Each of the three key performance metrics were up significantly from June, but occupancy and RevPAR came in lower than any other July in STR’s Ireland database.