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Published on : Monday, August 17, 2020
A rapid rebound is causing Dubai’s local tourism and hospitality industry quite profitable driven by a multi-phase roadmap being implemented by the Dubai Department of Tourism & Commerce Marketing.
Key industry players have witnessed a major rush in interest from all over the world since the reopening of the city to international tourists on July 7th, 2020.
To quote Helal Saeed Almarri, director general of Dubai Tourism, “Since then, we have been greatly encouraged by the market’s response in the current second phase of our recovery strategy, which was activated along with the gradual resumption of economic sectors, as well as the staggered and tentative restart of travel across the world.”
Developing global market sentiment and the perception of Dubai as world’s one of the safest destinations are the main drivers behind increased momentum for recovery.
“People are much more optimistic and well informed now and are ready to go on holidays to destinations that are safe and have put in place strong health and safety protocols,” said Al Almarri.
Also, hotels and airlines have reported a slight upward trend in business.
“We have received considerable interest from international markets, particularly Europe and Russia,” said Jose Silva, chief executive of Dubai-based Jumeirah.
“In the first week following the reopening to international tourists, online bookings for planned stays on Jumeirah’s website doubled from the previous week while its properties registered an average daily increase of 109 per cent in booked room nights.”
Also for the tourism sector, bookings being received by Emirates Airline and flydubai are showing positive signs.
From this month, Emirates will be flying to a total of 70 destinations across six continents, as flydubai is set to expand its network to 66 destinations over the summer.
Tags: dubai