The Independence Day weekend this year will go down as the weakest in 13 years for brick-and-mortar retailers, especially those in lifestyle, apparel and fashion. The reason: Lockdown restrictions in a number of cities and muted consumer sentiment, which has compelled most players to withhold burning cash to promote Freedom sales.
The only exception are a few electronics retailers such as Croma and Reliance Digital, who've gone ahead with their I-Day sales, giving cashbacks, offers and discounts on most products including laptops, TVs, mobile phones and appliances. Industry sources ...
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