Importantly, Amazon already has a Health & Personal Care category from where one can buy over-the-counter medicines and other related healthcare products. The service is piloted from Bengaluru as of now.
Amazon Pharmacy will compete with relatively large incumbent players such as 1mg, Netmeds, PharmEasy, etc.
Amazon India’s ambition to turn into a superapp just got bigger. The company has now forayed into online delivery of medicines with Amazon Pharmacy. The company is offering flat 50 per cent off on all orders currently. Customers need to search for medicines, click on ‘proceed to buy’ button and upload the prescription. Importantly, Amazon already has a Health & Personal Care category from where one can buy over-the-counter medicines and other related healthcare products. The service is piloted from Bengaluru as of now. This will put Amazon in direct competition with relatively large incumbent players such as 1mg, Netmeds, PharmEasy etc.
“As a part of our commitment to fulfill the needs of customers, we are launching Amazon Pharmacy in Bangalore allowing customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices and Ayurveda medication from certified sellers. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home,” an Amazon spokesperson said in a statement shared with Financial Express Online.
Amazon Pharmacy will compete with relatively large incumbent players such as 1mg, Netmeds, PharmEasy, etc.
Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.
