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Flipkart seeks to tap next 200 million users using voice tech amid pandemic

Introduction of 'voice assistant' on grocery is helping Flipkart bring conversational commerce and aims to fast-track adoption of e-commerce by Bharat consumers

Topics
Flipkart | Flipkart online groceries | E-commerce sellers

Peerzada Abrar  |  Bengaluru 

For the past few weeks now, Naresh Bajgai, a cook in Bengaluru, has been discovering and buying groceries easily using voice commands in Hindi on e-commerce platform Flipkart. “It’s easier to speak and order just like you talk to a shopkeeper,” said Bajgai. “Also, typing and searching are more difficult than speaking.” All this was made possible by the recently-launched ‘voice assistant’ a conversational artificial intelligence platform, which has been built by Flipkart’s in-house technology team.

The Walmart-owned firm has also ensured ...

First Published: Tue, August 11 2020. 15:25 IST