Flipkart Leap will identify B2C and B2B start-ups and help them scale through an intensive 16-week virtual programme, a release said.

Throughout the programme, Flipkart’s leadership from business, operations, product and technology will mentor the selected start-ups and share best practices, in addition to master class sessions hosted by industry experts.

The 16-week programme, curated in partnership with global management and strategy consulting firm Zinnov, will open opportunities for start-ups to prepare their innovative solutions to be market-ready and allow them to win an equity-free grant of $25,000 (around Rs 19 lakh). The start-ups applying for ‘Flipkart Leap’ should be based out of India and should have a working prototype with early adoption metrics, Flipkart said, adding that the call-for-entries began on Monday.

Post the completion of the programme, the final participants will pitch their successful model to investors, corporates and other ecosystem players on the demo-day and may also be considered for funding by Flipkart.

“We want to be at the forefront of driving scalability and helping these start-ups bring value to the industry as well as Indian consumers,” said Kalyan Krishnamurthy, CEO, Flipkart Group.