Pine Labs has announced the appointment of Gayatri Rath as chief marketing and communications officer. Rath was consulting with the company for two years prior to which she was director, corporate communications and citizenship at Microsoft India.
B Amrish Rau, CEO, Pine Labs, said, “At Pine Labs, we continue to invest in industry-leading talent and build leadership depth. Gayatri’s years of experience in building local and global brands will be valuable as we take Pine Labs to more merchants and many other new audiences in Asia.”
Rath said, “I am excited to join Pine Labs at this time when they are gearing up for the next phase of growth. There will be challenges and opportunities in branding, marketing and communications as the organisation expands its reach and relevance. I am really looking forward to an enriching and learning experience.”
In a career spanning 25 years she has also worked with GE Capital, and Oracle.