The State Government is looking at ways to promote the sale of handloom products through social media, a Handlooms Department official said here.
Officials of the Department, weaver service centres and the weavers from Pollachi and Sirumugai areas had a virtual meeting on Friday to discuss the challenges faced by handloom weavers because of the COVID-19 spread.
The meeting was organised as part of the National Handloom Day. With physical distancing restrictions in place, only about 10 weavers from each cluster took part.
The official said that with 60 handloom co-operative societies, nearly 15,000 weavers attached to these societies and an equal number of independent weavers, Coimbatore district was one of the largest handloom producing centres.
The main challenge faced by these weavers now was marketing. At exhibitions held at industries and colleges on National Handloom Day last year products worth nearly ₹1 crore were sold. The expo could not be held this year owing to COVID-19 restrictions. But, the products need to be marketed.
As there were stocks with the societies and weavers were getting some orders, the focus now was on sales. Hence, the government was looking at ways to promote handloom weaves through social media. To support the weavers during the lockdown, the State Government disbursed ₹ 2,000 for each handloom weaver family that had free power connection. There was a demand to continue with such a support till the situation became normal.
You have reached your limit for free articles this month.
To get full access, please subscribe.
Already have an account ? Sign in
Show Less Plan
Subscription Benefits Include
Today's Paper
Find mobile-friendly version of articles from the day's newspaper in one easy-to-read list.
Faster pages
Move smoothly between articles as our pages load instantly.
Unlimited Access
Enjoy reading as many articles as you wish without any limitations.
Dashboard
A one-stop-shop for seeing the latest updates, and managing your preferences.
Personalised recommendations
A select list of articles that match your interests and tastes.
Briefing
We brief you on the latest and most important developments, three times a day.
*Our Digital Subscription plans do not currently include the e-paper ,crossword, iPhone, iPad mobile applications and print. Our plans enhance your reading experience.
A letter from the Editor
Dear subscriber,
Thank you!
Your support for our journalism is invaluable. It’s a support for truth and fairness in journalism. It has helped us keep apace with events and happenings.
The Hindu has always stood for journalism that is in the public interest. At this difficult time, it becomes even more important that we have access to information that has a bearing on our health and well-being, our lives, and livelihoods. As a subscriber, you are not only a beneficiary of our work but also its enabler.
We also reiterate here the promise that our team of reporters, copy editors, fact-checkers, designers, and photographers will deliver quality journalism that stays away from vested interest and political propaganda.
Suresh Nambath