Microsoft, which is in talks with Beijing-based tech firm ByteDance to buy TikTok’s businesses in the US, Canada, Australia and New Zealand, has likely omitted the short-video app’s operations in India from the deal. This is despite the fact that India is the biggest market for TikTok.
According to industry insiders and analysts, there are several reasons for not including India in the deal. They range from the Centre’s ban on TikTok as a security measure to digital advertising opportunities being small in the country. Analysts said this is far more complicated than the ...
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