Brands Can Use A Digital Medium To Educate Consumers And Create A Need During This Pandemic

The Corona Virus pandemic has taken the world in its death grip, causing grave devastations globally. The most affected is the economy of the countries affected by the virus. With the economy in a frail state, it is becoming increasingly difficult for the small as well as upcoming businesses to generate revenue and stay relevant. And this is where, a video advertising platform, jumps in to help those struggling business with its new idea of monetisation.

The platforms like VDO.AI help the web publishers access the power of video content and advertising, boosting their monetisation by at least 50%. Along with it, the platform will help identify consumers with targeted advertising, thus getting their money’s worth. 

With business failing to stay relevant and an increasing number of layoffs, the only way to counter the circumstances is to adapt.

The questions still remain unanswered. Why advertisements? Well, because they are an essential tool towards creating a need in customers’ mind and during this pandemic, a little help of engraving your business model or services in the consumers’ mind will definitely be fruitful.

If you are still perplexed how a brand is supposed to work their way through this pandemic without much loss, here are few points that will help you with your business planning for the remainder of the year.

Pause and Re-evaluate

Do you have a new product coming out soon or are you aggressively marketing something? If the answer is yes, it would be better on your part to put it in pause for the time being. A marketing campaign other than that of hygiene or a medical brand at this point of time might look like undermining the suffering of the people.

Instead of posting brand-related stuff, show your compassionate side. Posting heartfelt content will make people notice your brand more and might bring in new customers.

With increasing acknowledgements, prospective buyers will show appreciation towards your organisation's actions in this pandemic.

Educate Viewers

Branding does not only mean promoting, rather it can also mean that you are putting out informative content and telling people that you care for them. 

But haven’t we all received too many newsletters mentioning 'Corona Virus: Tips to avoid it' or 'Symptoms of Corona'. But here’s the catch, a newsletter will not always make the cut if you want to come out on top.

Instead, a short informative video of their product along with its facilities will attract eyeballs.

Investing in Video Content

Times are hard and video content is easy to consume and a need can be created if planned intelligently. Also, if the execution is spot-on it can go a long way. By binding technology with content, currently, the company has over a thousand customers on the publishers’ site and works with many leading brands both in the Silicon Valley and India, including AirBNB, Uber, NetFlix to name a few. 

Digital Persona

Social media presence and management is crucial because of the increase in screen time of the people. As people stay online longer now, it's up to your brand to gain their attention, provide solutions and to satisfy customers. Short video content, aka bites, can be utilised as a better format to upgrade a brand’s social media presence in times of COVID-19.