Pune, July 27, 2020 (GLOBE NEWSWIRE) -- The global immune health supplements market is likely to grow astonishingly backed by the increasing popularity of non-GMO and organic ingredients amongst the masses. The trend is further resulting in the rising purchase of organic immunity health supplements worldwide. This information is given by Fortune Business Insights™ in a report, titled, “Immune Health Supplements Market Size, Share & COVID-19 Impact Analysis, By Ingredient Type (Vitamins, Minerals, Herbal Botanical Extracts, Probiotics, Amino Acids, Omega 3-fatty acids, Others), By Form (Soft Gels/Capsules, Tablets, Powder, Liquids, and Others), By Source Type (Plant Based, Animal Based), By Distribution Channel (Pharmacies and Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store, Others) and Regional Forecast, 2020-2027.”



The report further states that the immune health supplements market size was USD 16.32 billion in 2019 and is projected to reach USD 29.40 billion by 2027, exhibiting a CAGR of 7.4% during the forecast period.



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This Report Answers the Following Questions:

Drivers & Restraints-

A Need to Reconsider Health Owing to COVID-19 will Skyrocket Demand

The COVID-19 pandemic is surging the demand for immune health supplements across the globe. This growth is attributable to the rising reconsideration of health and well-being by the masses. They are persistently striving to dodge any type of infectious disease by consuming immunity boosters equipped with omega-3 fatty acids, mineral supplements, herbal extracts, and vitamins. One of the significant challenges that may occur is the disruptions in the supply chain network. The Nutrition Business Journal mentioned that in April 2020, the purchase of these health supplements increased at a fast pace.

However, some of these supplements may cause adverse effects if blended with other medicines or consumed before surgery. Many of these products remain untested on pregnant ladies and children. This is a major factor that may hamper the immune health supplements market growth during the forthcoming years.

The outbreak of the COVID-19 pandemic has halted the manufacturing and production processes of numerous companies. However, some of them have resumed operation by reducing their workforce and maintaining social distancing. With time and perseverance, we will be able to overcome this phase. Our reports provide accurate details about the effects of the pandemic on every market. You can select the business strategy of your choice to intensify competition.



To get to know more about the short-term and long-term impacts of COVID-19 on this market,

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Segment-

Vitamins Segment to Dominate Fueled by Their High Consumption Rate

Based on ingredient type, the market is grouped into omega-3 fatty acids, probiotics, amino acids, herbal extracts, minerals, vitamins, and others. Out of these, the vitamins segment held 32.7% market share in 2019 and would dominate throughout the coming years. This growth is attributable to the rising consumption of vitamin supplements worldwide.

Regional Analysis-

North America to Lead Owing to Rising Prevalence of Obesity & Diabetes

Geographically, North America procured USD 5.89 billion in 2019 in terms of revenue. This region is set to lead in the near future backed by the rising awareness among people about health and self-wellness. Besides, the increasing prevalence of lifestyle diseases, such as diabetes and obesity would contribute to the market growth in this region. The region will be followed by Asia Pacific because of the rapid urbanization that is further making people shift towards immunity health supplements. Coupled with this, the increasing changes in lifestyle and rising health consciousness would propel the market growth in this region. Owing to COVID-19, the region is experiencing high demand for products infused with elderberry, zinc, vitamin C, and D.



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Competitive Landscape

Key Players Aim to Gain Competitive Edge by Developing Novel Supplements

The companies present in the market are mainly focusing on scientific research activities to develop innovative immune health supplements for generating more sales. Some of them are also adopting the strategy of mergers and acquisitions to strengthen their product portfolio. Below are two of the latest industry developments:



Fortune Business Insights™ lists out the names of all the immune health supplements producers operating in the global market. They are as follows:



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Detailed Table of Content:

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