Omnicom Media Group's report which looks to provide insights into the media habits, content formats, media platforms and brands seeing an increased adoption by Indians during the Covid-19 outbreak that TV, online video and social media were the top entertainment mediums for Indians. 

 

Within television, not surprisingly, news and movies were the top performing genres on TV. Re-runs of mythological shows from the 80s and comedy shows attract the most viewership in the GEC space with Mahabharat and Ramayan topping the viewership numbers. Number three and four saw comedy genre shows, The Kapil Sharma Show and Taarak Mehta Ka Ooltah Chashma, while the top five was completed with another mythological show, Sai Krishna. 

 

In terms of OTT consumption, the top show according to this research by OMG Connect, stated that Money Heist topped the list. This was followed by movies Thappad, Paatal Lok, Jumanji and Shubh Mangal Zyada Saavdhaan.

 

Comedy ruled YouTube as well, as 59 per cent of the respondents were looking at comedy videos on the platform. This was followed by cooking videos (55 per cent).

 

According to Omnicom, the research was conducted across India with responses from Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmadabad, Pune, Jaipur, Indore, Lucknow, Guwahati, Kanpur, Chandigarh, Kochi, Patna and Bhubaneshwar.