Honda Cars India, the India unit of Japan’s Honda Motor Company, expects domestic demand to revive from the January-March 2021 quarter.
The company is also looking at strengthening its used car programme to cater to the demand for more affordable cars from first-time buyers looking to avoid public transportation amid COVID-19.
“March, April and May was a very tough situation because of the lockdown and we could not sell vehicles. However, with unlockdown we have started production and sales. It is very tough to make a forecast… as per the current market situation we may suffer de-growth over last year,” Gaku Nakanishi, president and chief executive officer, Honda Cars India, told The Hindu. “Starting in the new year, January-March, we hope to sell almost the same level as in the corresponding period,” he added.
“At present, if a customer’s budget is around ₹5 lakh, our only offering is Amaze. But we are working to strengthen the ‘Honda Certified Used Car’ programme. If the customer has a lower budget, they can look at used Honda-certified cars, they can find a used Civic, used City in their budget. We are working on that,” Mr. Nakanishi said.
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