The rise of 'inactivewear': The Iconic launches limited-edition collection of luxury unisex tracksuits that are perfect for weekend movie nights
- The Iconic has launched a limited-edition range of luxury unisex 'inactivewear'
- The collection features $100 fleece hoodies and matching $90 tracksuit pants
- There's also loose-fitting shorts for $69.99 and plush ankle socks for $29.99
- Clothing comes in a range of colours including grey, white, red, pink and navy
- Loungewear sales increased by 120 percent after lockdown began on March 23
The Iconic has launched a limited-edition range of unisex 'inactivewear' featuring comfortable tracksuits perfect for cosy winter nights in front of the television.
Australia's leading online retailer collaborated with a new streaming service to release the range, which includes cosy $99.99 cotton fleece hoodies and matching bottoms for $89.99.
There's also loose-fitting 'sweatshorts' for $69.99 and plush ankle socks for $29.99.
Available in sizes extra small to extra large, the clothing comes in trendy colours including lemon, mustard yellow and 'millennial pink' as well as classic neutrals like white, navy and grey.
Perth model Tahnee Atkinson, who is an ambassador for the 'inactivewear' collection, said the pieces 'allow Australians to up their style game while they relax at home'.
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The Iconic's new range of luxury loungewear which features $99.99 cotton fleece hoodies and matching $89.99 tracksuit bottoms (both pictured) for men and women
Perth model Tahnee Atkinson models a pink hoodie and grey tracksuit pants from the 'inactivewear' range
Demand for athleisure wear skyrocketed after lockdown began Australia-wide on March 23, when millions of housebound workers relegated tailored trouser suits to the back of the wardrobe to embrace a uniform of elasticated tracksuits.
The 'loungewear' category has seen a 120 percent increase in sales year-on-year from 2019 to 2020, according to data from The Iconic.
That boom has been a welcome boost for embattled fashion brands, who - along with the rest of the retail industry - were forced to adapt to a locked down market when the pandemic began.
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Made from cotton fleece, the tracksuits come in a rainbow of trendy colours including lemon (left) and grey (right) and are perfect for cosy winter nights in front of the television
Models wear the $69.99 cotton 'sweatshorts' from The Iconic's new limited-edition range
The crisis was easiest for online powerhouses like The Iconic, already a dominant force in Australia's e-commerce domain.
Comfort has reigned over fashion since coronavirus upended economies, shuttered borders and forced millions to isolate in their homes.
Months of lockdown - reintroduced in Victoria since midnight on Wednesday to stem a second-wave of COVID infections - also revived the divisive trend for leggings worn as trousers.
The look is loved and loathed in equal measure for its supreme comfort and unflattering effect on the female figure.
Despite the undeniable comfort, leggings are notoriously difficult to pull off thanks to their unparalleled ability to highlight the upper thighs and tricky-to-tone expanse of the lower torso in a very unbecoming manner.
Left, Norwegian model Annabel Rosendahl wears black fitted leggings with statement boots and a long beige blazer in Paris on February 27, 2020, and right, British model Rosie Huntington-Whiteley wears split-hem leggings at her home on March 10, 2020
Australian fashion designer Pip Edwards wears a pair of leggings from her clothing line P.E Nation in Sydney on March 11, 2020
The most popular are thick, high-waisted designs which sculpt the lower body and cinch the waist rather than low-rise, a cut of fabric almost guaranteed to result in the dreaded 'muffin top' by resting on the hips and squeezing the stomach.
Stylish leggings in a range of fabrics are now being sold by some of Australia's most popular fashion retailers, with leather and woolen designs from Zara and spandex styles from The Iconic and Cotton On online.
Leading sportswear brands like Pip Edwards' P.E Nation, Lulu Lemon and Lorna Jane offer some of the best workout leggings.
