Advertising during England's Premier League on television in India reduced during the matches held between 1-7 July according to data shared with Campaign India by TAM Media Research and TAM Sports.
The average advertising per game reduced to less than eight minutes. This was at more than 11 minutes per game in the previous week. The lack of a 'big game' could be the major reason for the same.
The week also saw new advertisers like Amul Dark Chocolate, Airtel Platinum, Engage Deo Sprays and Amazon Prime.
| Top Brands | % share |
| International Cricket Council (ICC) | 32% |
| Hero Glamour | 16% |
| Amul Dark Chocolate | 10% |
| Hero Passion Pro | 10% |
| Airtel Platinum | 6% |
| BMW Car | 5% |
| Engage Deo Sprays | 4% |
| Amazon Prime | 2% |
| Amul Mithai Mate | 2% |
| Amul Milk | 2% |