Flipkart picks up minority stake in Arvind Youth Brand for Rs 260 crore

E-commerce marketplace Flipkart on Thursday announced an investment of Rs 260 crore to pick up a minority stake in Arvind Fashions recently-formed subsidiary Arvind Youth Brands which owns the Flying Machine brand. Through the investment, the Flipkart Group and Arvind Fashions will work collaboratively to identify opportunities and synergies to innovate and develop products with strong value propositions at attractive price points.