Ford to revive Bronco name as a sub-brand

Just-Auto Tuesday, 7 July 2020 ()
Ford is to create a new family of rugged SUVs and revive the Bronco name that lasted from the 1960s through the mid-1990s. Unlike its iconic predecessor, the next Bronco will also launch as a new sub-brand for the company.
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News video: Ford Confident Coronavirus Pandemic Will Not Impact Bronco Sales

Ford Confident Coronavirus Pandemic Will Not Impact Bronco Sales 01:49

 Ford is gearing up the re-release of its iconic Bronco with the addition of two new versions. Dave Pericak, global director of icons at Ford, talked about the automaker's confidence to sell SUVs amid the coronavirus pandemic.