Salty and sweet: M&M's is launching its hit PRETZEL flavour in Australia to celebrate World Chocolate Day
- To mark World Chocolate Day on July 7 M&M's is releasing its pretzel flavour
- The salty and sweet balls of chocolate are already available in the United States
- But from July 13 Aussie customers will be able to pick them up from Coles
- The delicious treats are made in the Mars Wrigley factory in Ballarat, Victoria
To celebrate World Chocolate Day M&M's are launching a new sweet and salty pretzel flavour in Australia.
The announcement was made on July 7 alongside news the chocolate treats will be made in the Mars Wrigley factory in Ballarat, Victoria.
This homegrown creation features the M&M signature milk chocolate exterior with a smoother milk chocolate filling, and tiny pretzel pieces right in the centre.
To celebrate World Chocolate Day M&M's are launching a new sweet and salty pretzel flavour in Australia
The announcement was made on July 7 - the annual day to celebrate all things cocoa - alongside news the famous chocolate balls will be made in the Mars Wrigley factory in Ballarat, Victoria
'It is very exciting that M&M'S Pretzel is produced locally, bringing the treat to Australia for the first time,' a spokesperson for Mars Wrigley said.
'Most people don't know but some of Australia's most beloved chocolate brands such as maltesers, milky way, mars and pods are actually made here by Aussies.
'Mars Wrigley Australia is investing in new equipment to make these new M&M's in regional Victoria and Ballarat is the only Mars Wrigley factory in the world that has the capability to manufacture pods - who would have thought.'
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'It is very exciting that M&M'S Pretzel is produced locally, bringing the treat to Australia for the first time,' a spokesperson for Mars Wrigley said
M&M's have been made in Ballarat since 1986, with chocolate made here exported to over 17 countries.
In 2004 pods were invented there, and since then 1 billion pods pieces have been made a year - that's approximately 14 billion in total.
In 2018 the factory made enough Maltesers to fill over eight Olympic swimming pools.
While the United States have been enjoying the pretzel flavour since 2010, this will be the first time Australians can get their hands on the delectable packet.
They will be available in major supermarkets nationwide from next week, first in Coles on July 13 and then in Woolworths from July 28.
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