HUL's Fair & Lovely renamed as 'Glow & Lovely'
1 min read . Updated: 02 Jul 2020, 05:25 PM IST- Glow & Lovely will be available in the next few months, the company said in a statement
- The Men range of Fair & Lovely will be called Glow & Handsome
MUMBAI: Hindustan Unilever Limited today announced that company renamed its popular skin care brand Fair & Lovely to "Glow & Lovely."
The announcement comes as an effort by the company to foray into "the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty."
Glow & Lovely will be available in the next few months, the company said in a statement.
Along with that, the Men's range of Fair & Lovely will be called 'Glow & Handsome', Unilever said a week after announcing it would rename its skin lightening cream that has drawn flak for promoting negative stereotypes related to darker skin tones.
“We now announce that we will remove the word ‘Fair’ from our brand name Fair & Lovely. The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months," the company said in a statement earlier.
Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.
Recently, US-based healthcare and FMCG giant Johnson & Johnson (J&J) stopped the sale of its skin-whitening creams globally, including in India.
Kolkata-based FMCG firm Emami, which owns fairness cream brand Fair & Handsome, had said it is evaluating the current situation.
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