Robert Albert, EVP Retailing at ATPCO and former founder and CEO of Routehappy, is leaving his full-time position at ATPCO. He will remain engaged with ATPCO in a consultative position as senior advisor. Over the past 2.5 years, Bob led the successful integration of Routehappy into ATPCO and helped establish retailing as a core focus for ATPCO, alongside pricing. ATPCO’s acquisition of Routehappy in 2018 – which was the first-ever acquisition by the airline-owned industry organization - was a key part of the now 55-year-old company’s evolution to an airline platform that delivers essential infrastructure for both pricing and retailing.
Under Bob’s leadership, Routehappy created the industry standard in airline rich content, creating and making available reliable and comprehensive content and tools that enrich flight shopping. ATPCO has continued with this drive to innovate in airline retailing, demonstrated through the many strategic announcements it has made in this area, including recently introducing Reassurance UPAs - rich content that describes measures airlines are taking to protect passengers amid the pandemic.