NITI Aayog (The National Institution for Transforming India) has rolled out a campaign that looks to educate people about the 'new normal'.

 

Part of the campaign is a film conceptualised by McCann Worldgroup India. The film consists of children spreading the importance of wearing a mask to curb the spread of coronavirus. In the form of a jingle the children say 'mask nahi toh tokenge' (if you're not wearing a mask you'll be reprimanded).

 

The film is a part of a campaign titled 'the new normal'. It also consists of a website which raises awareness.