Hector flashes made-for-India badge as MG Motor plays down ownership

As the British-born auto brand from MG Motor completes a year in India, it keeps the celebratory pitch low and plays down its Chinese ownership

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MG Hector | MG Motor | India-China border dispute

Shally Seth Mohile | Mumbai Last Updated at July 1, 2020 22:39 IST

When MG Motor rolled its flagship SUV (sports utility vehicle) Hector out on to Indian roads a year ago, it was impossible to miss the marketing hoopla around the launch. On busy highways, large hoardings flashed life-size images of the then newly-appointed brand ambassador Benedict Cumberbatch, while the company’s social media timelines buzzed hourly with updates, videos and memes.

On June 29, MG Motor completed a year of selling Hector, but the celebrations are a blink-and-miss. Caught in the crossfire of Sino-India border skirmishes and strained by the severe ...

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First Published: Wed, July 01 2020. 22:14 IST

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Hector flashes made-for-India badge as MG Motor plays down ownership

As the British-born auto brand from MG Motor completes a year in India, it keeps the celebratory pitch low and plays down its Chinese ownership

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