Covid-19: Here\'s how FMCG firms are going directly to the consumer

Covid-19: Here's how FMCG firms are going directly to the consumer

FMCG companies have stepped into the resultant gaps and have started to explore direct-to-consumer distribution channels

Topics
Coronavirus | FMCG sector | Lockdown

Shubhomoy Sikdar 

On the one hand, there are lockdown-induced supply chain disruptions, circumspect shopkeepers and the unwillingness of the customer to step out. On the other hand, there is a constant demand for food products and even stockpiling by consumers.

FMCG companies have stepped into the resultant gaps and have started to explore direct-to-consumer (DTC) distribution channels. Going beyond the dominant general trade, the fast-emerging modern trade and even traditional e-commerce — say grocery delivery platforms or marketplaces — these companies are reaching the customer's doorstep ...
First Published: Wed, July 01 2020. 22:42 IST