RR Global has appointed PR Pundit as its PR partner in India. The agency will be managing the communication of RR Global’s foray in the two-wheel electric segment in India.
The agency's task begins with the launch of the brand BGAUSS pan India.
Priyanka Kabra, brand director, RR Global/BGAUSS, said, "We were impressed by the creative approach, passion and agility demonstrated by PR Pundit. These attributes were paramount for us in ascertaining our PR service provider. We look forward to a rewarding partnership as we prepare to introduce BGAUSS and nurture an ecosystem of clean & green urban mobility in India.”
Neha Singhvi, chief operating officer, PR Pundit, said, “RR Global has a strong legacy in the electrical industry and we are truly honoured to have been awarded this responsibility. RR Global was looking for out-of-the-box thinking, beyond the conventional PR route and our blended approach based on insights, struck the right chord. With the future of urban mobility being electric, we are excited to partner RR Global to drive a paradigm shift in daily commute and lifestyle. We aim to execute an innovative and high-impact PR campaign to build aspiration for the brand.”