Good Earth collaborates with three artists for their latest collection, Still

It’s safe to say that in the past 24 years, Good Earth has become one of the finest examples of a homegrown luxury in the country with some interesting collaborations to their name. Documenting the lockdown as a unique point of reference in our culture, the team launched their home and sustain summer 2020 collection ‘Still’, which is inspired by the lack of movement and its subtle charm. Narrated through a video series, dancer Shivani Verma, artist Joya Mukerjee Logue and designer-turned-poet Pranav Misra talk about stillness and how it inspires their body of work. “Through this series of collaborations, we brought together design and art and worked with three prolific artists wherein they created original compositions for Good Earth, interpreting stillness and what it means to them through their craft,” says Anita Lal, founder and creative director, Good Earth about the collection.

Designer and co-founder of Huemn, Pranav Misra, who also dabbles in poetry, has interpreted the concept through his poem titled Zindagi ki Sthirta in the video. The poem explores the duality of stillness in life. “Stillness is the choice of something that has the ability to be mobile. To find stillness, one has to look within, at the core of your being; because that is where you will find it. It is found in the depths of one’s solitude within one’s love for it. The world around us is just a mirage. It appears to be still at times, but it’s an illusion. The world is, because ‘you’ are. And once you achieve this alignment and balance within, things around you will move you gently, without shaking you off balance,” explains Misra.

In the second video by Joya Mukherjee Logue, she expresses the concept through a still life painting session, where she imagines a woman in her garden, sitting and reflecting, amidst the green foliage. “Over the past few months, I spent a lot of time in my studio appreciating nature and cherishing old memories and experiences, which I might have taken for granted. This collaboration gave me an opportunity to explore the serenity of these simple moments of stillness. I learnt and hence shared, that for me, the joy of stillness is in simple actions like picking up my paintbrush, adding pigment to water, and ultimately creating something that's an extension of my own self, and how I reflect on things happening around me,” says the Bengali-American artist.

The concept of stillness in a discipline defined by movement is a particularly interesting one. “This collaboration allowed me to reflect on the concept of stillness in motion through a Kathak rendition. As we all adapt to a slower pace of life, I see beauty in pause; a life that is unlived, in the spaces between the rhythm and sound. It is a romance and the beginning of a journey. Of hovering above the noise. Of finding that stillness in a Guru’s teachings,” says Shivani Varma. 

Also read:

Will bespoke fashion become more popular in the coming months?

Sabyasachi and Bergdorf Goodman make a virtual sale of stunning jewellery, defining ‘kerbside-luxury’