Unilever’s Rebrand of Fair & Lovely Skin-Lightening Cream in India Will be Costly: Jefferies

Unilever’s Rebrand of Fair & Lovely Skin-Lightening Cream in India Will be Costly: Jefferies

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(Bloomberg) -- Hindustan Unilever Ltd.’s decision to rename its melanin-suppressing face cream, Fair & Lovely, will probably need a large media campaign to win over consumers which poses short-term...