Fair & Lovely, a skin-lightening cream made by Hindustan Unilever Ltd., sits for sale on a store shelf in Mumbai, India. (Photographer: Prashanth Vishwanathan/Bloomberg)
Unilever’s Fair & Lovely Rebrand in India Will Be Costly: Jefferies
(Bloomberg) -- Hindustan Unilever Ltd.’s decision to rename its melanin-suppressing face cream, Fair & Lovely, will probably need a large media campaign to win over consumers which poses short-term...