Google tweaks privacy settings to keep less user data for new users

Alphabet Inc's Google is tweaking its privacy settings to keep less data for its new users by default. The search giant has said that starting June 24, it will automatically and continuously delete web and app activity and location history for new users after 18 months.

Settings for existing users won't be affected but the company will send reminders about the feature.

The change comes after Google added new controls last year that allow users to effectively put an expiry date on their data, by providing the option to auto-delete location history, search, voice and YouTube activity data after three or 18 months.

The company is also making it easier to toggle in and out of incognito mode while using its Search, Maps and YouTube mobile apps by doing a long press on the profile photo. In incognito mode, Google doesn't remember any activity during online browsing.