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NEW DELHI: Blood donation camps, essential for quality healthcare and lifesaving medical procedures, received a crushing blow during lockdown caused by coronavirus. But as supplies dwindled, several state governments and hospitals leveraged social media to raise awareness and increase voluntary donation.
As per National Blood Transfusion Council data, 474 such camps were held in February this year. This number fell to 369 in March, and further dipped to 148 camps in April. The number of units donated slumped from 38,941 units in February to 22,865 units in April, amounting to a sharp drop of over 40%. In a country where blood is generally in short supply, this was nothing short of a crisis.
Ruby Khan, vice-president of State Blood Transfusion Council in MP, says a Facebook tool helped them tide over the problems faced during the lockdown.
According to Facebook, over 45 million Indians have signed on to the platform as donors with over 2,70,000 interacting regularly.
As per National Blood Transfusion Council data, 474 such camps were held in February this year. This number fell to 369 in March, and further dipped to 148 camps in April. The number of units donated slumped from 38,941 units in February to 22,865 units in April, amounting to a sharp drop of over 40%. In a country where blood is generally in short supply, this was nothing short of a crisis.
“In the initial days of the lockdown, people couldn’t come to blood banks. It was also difficult to organise camps because of social distancing rules. This is where social media stepped in,” says Aditi Kishore, secretary, Hyderabad-based Aarohi Blood Bank
. Ruby Khan, vice-president of State Blood Transfusion Council in MP, says a Facebook tool helped them tide over the problems faced during the lockdown.
According to Facebook, over 45 million Indians have signed on to the platform as donors with over 2,70,000 interacting regularly.
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