\'It\'s become a CMO-level priority\': Roku\'s chief marketer shares how it\'s cashing in on the streaming boom during the pandemic and pitching advertisers at the NewFronts
'It's become a CMO-level priority': Roku's chief marketer shares how it's cashing in on the streaming boom during the pandemic and pitching advertisers at the NewFronts
Tuesday, 23 June 2020 () · Business Insider has launched a regular series where we talk to chief marketing officers about how they are confronting challenges from data-driven marketing to in-housing.
· Roku is one of the companies poised to benefit as the coronavirus pandemic accelerates the shift from cable to streaming.
· In the latest installment...
Tuesday, 23 June 2020 ()
· Business Insider has launched a regular series where we talk to chief marketing officers about how they are confronting challenges from data-driven marketing to in-housing.