Rebuilding the automotive chain

Demand generation is crucial to repair the broken supply chain. Steps should be taken to revive consumer confidence, create optimism

Topics
Coronavirus | Auto industry | Reserve Bank of India

Rajan Wadhera 

Rajan Wadhera

A chain is no stronger than its weakest link, goes a well-known proverb. The industry I belong to is one of the biggest exponents and demonstrators of this life-truth.

The automobile is the outcome and exponent of a unique value chain. It starts with a customer at one end and goes all the way, bringing together thousands of links, of all shapes and sizes, right down to the one individual who runs a tea stall outside a tier-3 component maker that supplies “child” parts to a larger module. Thousands of links, big and small, hold on to each other, help individuals come ...

First Published: Thu, June 18 2020. 23:06 IST