Uncle Ben\'s rice to change name and branding in racism row

Uncle Ben's rice to change name and branding in racism row

Wales Online Thursday, 18 June 2020 ()
Uncle Ben's rice to change name and branding in racism row"We recognise that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do."
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Video credit: CBS Dallas Digital - Published
News video: Virginia-Based Mars Says It's Planning To Evolve Uncle Ben's Rice Brand Hours After Aunt Jemima Logo Retired

Virginia-Based Mars Says It's Planning To Evolve Uncle Ben's Rice Brand Hours After Aunt Jemima Logo Retired 00:44

 Uncle Ben's owner Mars is planning to change the rice maker's "brand identity." In a statement on its website Wednesday, the McLean, Virginia-based Mars wrote that "now is the right time to evolve the Uncle Ben's brand, including its visual brand identity, which we will do." Katie Johnston reports