All shops are expected to be told they can reopen in Wales on Monday, providing they can comply with coronavirus distancing rules.
First Minister Mark Drakeford is expected to make the announcement at a press briefing tomorrow.
Non-essential shops have opened in England this week with massive queues to get into some retailers like Primark.
It is understood the change is at the heart of a comprehensive package of measures to further unlock coronavirus restrictions and move further aspects of Welsh life into the amber zone under the Welsh Government’s traffic light system.
Mr Drakeford is also expected to say the "stay local" requirement remains in place and will be reviewed again on July 6.
Currently, a range of "essential" shops such as supermarkets have been allowed to open, while others could operate an online delivery and click and collect services.
The news comes as a further five people have died after testing positive for coronavirus in Wales bringing the total number to 1,471.
Public Health Wales (PHW) today recorded 48 new known cases overall in Wales.
It means 14,970 people have now tested positive for the disease, although the actual number is likely to be much higher.
During the last 24 hours, Betsi Cadwaladr University Health Board recorded two deaths and the highest number of new cases at 25. The second highest was 13 in Cardiff and Vale.
The total number of cumulative cases in the North Wales health board area now stands at 3,228, with BCUHB also having the highest death toll at 338.
