Aunt Jemima Brand\, With Texas Connection\, Acknowledges Racist Past

Aunt Jemima Brand, With Texas Connection, Acknowledges Racist Past
Video Credit: CBS Dallas Digital - Duration: 00:45s - Published
Aunt Jemima Brand, With Texas Connection, Acknowledges Racist Past

Aunt Jemima Brand, With Texas Connection, Acknowledges Racist Past

Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype, one with Texas roots to a real person.

Katie Johnston reports.

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len0killer

Thomas Might I suggest? Relaunch the Aunt Jemima brand, with a fresh new logo to reflect our modern values: two smokin hot… https://t.co/DpFMc5wMhe 2 seconds ago

cktroller7

Carla Taber @lexikennedy35 Oh, come on! I was upset when the original image changed. As a young, white lonely girl I ate brea… https://t.co/oT8hkyWZrr 15 seconds ago

Feferang

Felicia Rangel RT @KimBhasin: Aunt Jemima is finally changing its brand name. PepsiCo has been avoiding this for years. Here's the author of “Slave in a… 22 seconds ago

D75032729
RealGinodarmo

Gino darmo RT @ROHLL5: Did y’all hear they are doing away with the brand name Aunt Jemima pancake mix? Maybe they can re-name it fat babycakes from… 45 seconds ago

SOBolade

Oye RT @WSJ: Pepsi is dropping the Aunt Jemima brand, acknowledging its origins in racial stereotypes as more companies grapple with issues aro… 52 seconds ago

mirandaswlee

mirandap00 RT @Adweek: Learn about Aunt Jemima's origins, along with the origins of other mascots that leverage Jim Crow-era stereotypes—plus the 1857… 57 seconds ago

deondra__v

Dee 🖤 @bydeejaye Same because i really would have thought it was a lady named Aunt Jemima who came up with this brand. 1 minute ago