With most snacks disappearing from the market during the lockdown, biscuits have turned out to be the preferred choice for consumers. The organised biscuit market in India – valued at Rs 37,000 crore in size – grew at double the rate of growth in April-May against pre-Covid levels as people stocked up during the lockdown.
Multiple industry executives and analysts reveal that from the levels of about 7-8 per cent in terms of growth rate seen before the lockdown, the organised market surged to levels of about 12-15 per cent in April-May. This growth rate is likely ...
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First Published: Sun, June 14 2020. 22:19 IST
