Ikea is 'set to launch food delivery service in Australia' with new vegetarian menu including plant-based hotdogs and meatballs
- IKEA has launched new veggie hot dogs as part of expanded food offering
- The furniture giant is rolling out another six plant-based options over 12 months
- They're 'exploring' the option of food delivery services as well
Ikea is 'exploring' the option of delivering hot food to customers across Australia.
The Swedish furniture giant launched its new line of vegetarian hotdogs on Thursday as part of an expansion to its plant-based food range.
The latest move is part of efforts to diversify its business offering, including plans to begin food delivery services to Australian customers.
But an Ikea Australia spokesperson told Daily Mail Australia any talk around food delivery is in very early stages.
The Swedish furniture giant launched its new line of vegetarian hotdogs (pictured) on Thursday as part of an expansion to its plant-based food range
Food commercial manager Nicole Kurtz told news.com.au it makes sense from a business perspective to increase their online offering.
'Globally they see that as the future for Ikea food so we will wait and see what the next six months brings,' she said.
'We're seeing changes within the furniture business with delivery so it makes sense that the rest of the business and the food business would follow.'
Inner city markets like Richmond in Melbourne or Tempe in Sydney could be the first to see the new service when plans progress beyond the exploration stage.
Ikea sells around 2.2million hot dogs a year in Australia, and estimates it will be selling around 1.3million plant-based dogs
While its best known for its affordable range of furniture, the company brands itself as the biggest hotdog vendor in the world.
Queensland University of Technology retail expert Professor Gary Mortimer said the pandemic has forced businesses to diversify offerings.
But he said it's unlikely to be a major source of income for the furniture retailer.
'I don't think it's going to be a very large revenue stream. Ultimately they're going into competition with Coles and Woolworths who have very strong and full online offers,' he said.
Ikea sells around 2.2million hot dogs a year in Australia, and estimates it will be selling around 1.3million plant-based dogs.
The vegetarian variety were added to the menu today for only $1 and will be part of a new vegan food range of being developed over the next 12 months.
They're available in the Tempe, Rhodes and Marsden Park stores across New South Wales as well as the ACT as a single item or in a $6 take-home pack of 10.
The launch of the vegan hot dogs comes ahead of a planned launch for vegetarian meatballs, which will be available in store later this year.
The retailer's move towards plant-based food is part of a company wide endeavor towards sustainability.
The furniture giant is rolling out another six plant-based options over 12 months including plant-based 'meatballs'
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