BJP’s physical mass contact drive from today

PATNA: Three days after the non-physical ‘virtual rally’ addressed by Union home minister Amit Shah via Facebook and YouTube, the party’s Bihar unit has now decided to launch a three-day physical mass-contact programme from Thursday, BJP state president Dr Sanjay Kumar Jaiswal said.
The campaign will involve the party’s rank and file as well as its former and present MPs and legislators. It would culminate in the party’s booth-level Saptarishi members reaching out to deliver a three-item mass publicity packet, including a message from PM Narendra Modi, to around 1 crore families in the state on Saturday itself.
The packet will contain a booklet on the achievements of Modi in the first year of his second term, and also a four-page folder pointing to the achievements that BJP has described as “historic”. The packet will also contain a two-page printed letter from the PM addressed to ‘snehijan (lovable people)’ of the country.
At a function held at the party’s state headquarters, Dr Jaiswal, along with vice-president in-charge of the three-day campaign Rajendra Gupta and party’s other senior functionaries, including Prem Ranjan Patel, Pinki Kushwaha, Pramod Chandravanshi, Suresh Rungta and Brajesh Raman, released the packet, marking the start of their mass distribution.
“On Saturday, each Saptarishi member at the booth level will carry the packet to 25 families. While visiting the household, there will not be more than two persons, since they have to maintain social distancing,” Dr Jaiswal said, adding that five Saptarishi members of any booth will deliver the packets to 125 families. There are over 72,000 Saptarishi units in the state, each with seven members.
Jaiswal said the functionaries would begin the mass publicity drive at the district headquarters, followed by the Mandal level on Friday, culminating in a mass distribution on Saturday with a target to access 1 crore families in the state.
“The three items together are purported to give an account of the PM’s achievements in the first year of his second term. Due to coronavirus pandemic, he could not do it by addressing a public rally. Therefore, the mass contact programme has been planned,” Dr Jaiswal said.