News24.com | KFC signs on for another 5 years as Proteas T20 sponsor

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KFC signs on for another 5 years as Proteas T20 sponsor

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Imran Tahir celebrates a wicket for the Proteas
Imran Tahir celebrates a wicket for the Proteas
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KFC announced on Wednesday that they have renewed their partnership with Cricket South Africa (CSA).

The partnership that started over a decade ago will see KFC remain the title sponsor of T20 internationals as well as official sponsor of the KFC Mini-Cricket programme.

"KFC believes sport is a great catalyst to truly unite and give hope. As a brand that operates in communities all over SA and one that is passionate about investing in those communities, it is paramount that we are part of the solution," said Dhruv Kaul, Chief Marketing Officer of KFC South Africa.

Acting CEO for Cricket South Africa, Jacques Faul, expressed his delight at KFC's continued support.

"CSA is delighted about this decision by KFC and we are excited for the sport of cricket and its development that this strategic partnership with KFC is being extended. We are particularly excited that our continued association with a strong brand like KFC will further advance the game of cricket and help to unearth new talent for the overall purpose of ensuring the sustainability of our cricket pipeline structures," said Faul.

The renewed partnership will be for five years for T20 internationals and for three years in terms of the Mini-Cricket programme.

- Cricket South Africa

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