The creative team of DMRC has changed popular Bollywood lyrics in a way which carries the essence of the songs but promotes required travelling etiquettes instead.
The Delhi Metro Rail Corporation (DMRC) has come up with a humorous way to promote new and improved travel etiquettes during the COVID-19 pandemic which keeps a check on the social distancing norms and ensures safety while travelling. The DMRC's internal team has created humorous ads as a part of their social media campaign, using popular lyrics from Bollywood songs which educates the mass about the Coronavirus outbreak and promotes the essential requirement of social distancing, using a face cover and maintaining precaution while travelling in a metro.
The creative team of DMRC has changed popular Bollywood lyrics in a way which carries the essence of the songs but promotes required travelling etiquettes instead.
The famous song 'Ek main aur ek tu' from the film Bobby, starring Lt. Rishi Kapoor has been tweaked into, 'ek main aur ek tu, baithenge iss tarha' along with an image of a couple sitting beside each other but with an empty seat in the middle in order to maintain social distancing. Another example of smartly tweaked lyrics is from the sports drama film, 'Jo Jeta Wohi Sikandar' which says how a man who wears a mask and goes outside the house becomes the winner in the end. It says, "Wohi sikandar hi doston kehelata hai, mask pehenkar jo bahar jaata hai." This campaign aims at highlighting safety norms and measures that every passenger needs to compulsorily take while travelling in the metro, once it resumes operations. This campaign is only being held on social media platforms like Twitter, etc.
मेरी उमर के नौजवानों, ज़रुरत पड़ने पर ही बाहर निकलना ओ दीवानों । pic.twitter.com/LyAr0fqkkA
— Delhi Metro Rail Corporation (@OfficialDMRC) June 9, 2020
The executive director of corporate communications, DMCR, Anuj Dayal said, "Our earlier social media campaigns too involved use of contemporary references of popular culture and targeted mostly the young audience on social media. However, the ongoing campaign with lyrics of popular Bollywood songs is universal in nature and targets a wider range of audience." Pop culture comes to its best use in being most effective for awareness campaigns.
The Delhi Metro services had stopped functioning on March 22. Ever since there has been no confirmed news regarding the Delhi Metro resuming its services but the authorities are implementing safety measures and sanitization processes in an effective manner in order to be able to restart operation as soon as the government gives permission.