Launch a delivery app, any of the several that have rapidly mushroomed over the past month, and a colourful bunch of familiar logos pop up. Jostling for space on the screen are tiny visual identifiers that Coca-Cola India, PepsiCo India, Britannia, HUL, P&G and a slew of big brands have used to mark their designated e-stores.
Shut out of the familiar supply chain networks, big brands are relying increasingly on small start-ups to find their way back into game. But as they do that, their virtual storefronts are creating a new design language and by using a combination of factors—logo, ...
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First Published: Wed, June 10 2020. 23:34 IST
