Why Parle G Biscuit Logged Record Sales Amid Lockdown-induced Economic Slowdown?

Leading food company Parle registered a record sale of its Parle G glucose biscuits in India amid lockdown. Parle managed to increase its market share by 4.5-5% in the highly competitive biscuit segment in India. People’s preference for stocking up Parle G biscuits during the lockdown spurred the sales.