
- Siya Kolisi documentary being filmed by Roc Nation Sports.
- Agency also working on a project with Kolisi called United for Africa.
- Roc Nation praises Kolisi for t he work he is doing off the field through the Kolisi Foundation.
Roc Nation Sports - the agency owned by American rapper Jay-Z - is currently in the process of filming a Siya Kolisi documentary.
National rugby captain Kolisi joined the high-profile agency shortly after the Springboks were crowned 2019 Rugby World Cup champions in Japan in November.
In an interview with the SportsPro website, Roc Nation's sports division president Michael Yormark confirmed the news.
"It is one thing to have a great story but, in the case of his documentary, we have to make sure that it has the right distributors and we need to make sure that distribution has a global footprint," Yormark said.
"So, while we’re shooting the documentary, we are also talking to some of the biggest media companies in the world and we are very optimistic that it will have global distribution and it will continue to amplify his story.
"We’re also working on another major project with Siya called United for Africa, a virtual live-streamed music and cultural experience, that will profile artists throughout the world to help raise money to feed those in need in Africa.
"Although the goal isn't to tell Siya’s story, he will have significant visibility during that event and people will get to know Siya in a different way. These are all opportunities that continue to build the Siya Kolisi brand and continue to allow us to share his story with the rest of the world."
Yormark added that the work done by Kolisi off the field - he has been conducting large-scale feeding schemes through his Kolisi Foundation during the coronavirus pandemic - was an example of why they had aligned themselves with him.
"That decision had all to do with who Siya Kolisi is as a man, as a leader, as a father and a husband, and what he stands for," Yormark said.
"The idea of hope and overcoming challenges, and the ability to inspire and motivate, especially now, is so important."
- Compiled by Sport24 staff