A few days after calling out "woke Indian celebrities" for sharing social media posts about the Black Lives Matter movement that is going on in the US and ignoring domestic injustices, Bollywood actor Abhay Deol has raised another point and shared data on the popularity of "fairness creams" in India. 

Abhay shared a picture of data about search trends and wrote, "Do you think Indian celebrities will stop endorsing fairness creams now. Overall analysis. Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like ‘skin brightening/ whitening’, or ‘lightening creams’. Most brands no longer want to be associated directly with being termed as ‘fairness creams’. So now we have brands selling ‘HD glow’, ‘White beauty’, ‘white glow’, ‘fine fairness’, and so on." 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 Jun 5, 2020 at 4:39am PDT

He further added, "Over the years these companies have turned their attention towards the Indian Men, who are now trying to be ‘fair and handsome’, and have dedicated power white ranges for them too."

Abhay's post comes just a few days after he posted about "woke Indian celebrities" who were sharing social media posts in support of protests in the US. He had written, "Maybe it’s time for these now? Now that ‘woke’ Indian celebrities and the middle class stand in solidarity with fighting systemic racism in America, perhaps they’d see how it manifests in their backyard? America has exported violence to the world, they have made it a more dangerous place, it was but inevitable that it would come back karmically. I’m not saying they deserve it, I’m saying look at the picture in it’s totality."