A day after it briefly restricted Amul’s account sparking public outrage, Twitter on Saturday said the account was restricted after being caught in the microblogging platform’s security processes.
Gujarat Co-operative Milk Marketing Federation (GCMMF) - which makes Amul brand of food products - found its Twitter account blocked on June 4 evening. The account was restored on June 5.
On accessing the account, a message saying “This account is temporarily restricted. You’re seeing this warning because there has been some unusual activity from this account. Do you still want to view it?” was displayed.
“Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve, but difficult (or costly) for spammy or malicious account owners to complete,” a Twitter spokesperson said in an emailed statement.
Once the account clears this security step, the account regains full access, the statement added.
“To protect the accounts, we routinely require them to clear this security key for login verification,” the spokesperson said.
Amul Managing Director R S Sodhi said the company’s Twitter account was blocked on the night of June 4, and restored on June 5 morning when the issue was taken up with Twitter.
“Our Twitter account was blocked on the night of June 4 and restored on June 5 morning when we again took up process of reactivation with Twitter. We have asked Twitter why it blocked our account. We are waiting for the reply,” he said.
Twitter was abuzz with several users expressing shock, while many questioned its move to restrict the account. Twitteratis linked the restriction of Amul’s account with the brand’s campaign, supporting boycott of Chinese products. The brand figured among trending topics in India even on Saturday with over 11,500 tweets.
In the campaign, Amul’s iconic girl in white and red polka dots dress is seen fighting a dragon that is carrying a ‘Made in China’ placard. The picture mentions TikTok (a Chinese short video platform).
The creative carries a tagline ‘Amul Made In India’ referring to Prime Minister Narendra Modi’s call for self-reliant India.
“As far as the cartoon is concerned, it is not Amul’s comment. Amul butter girl comments on mood of the nation and the topics which are in discussions among the common people,” Sodhi said.
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Twitter cites security processes for temporarily restricting Amul account
A day after it briefly restricted Amul’s account sparking public outrage, Twitter on Saturday said the account was restricted after being caught in the microblogging platform’s security processes.
Gujarat Co-operative Milk Marketing Federation (GCMMF) - which makes Amul brand of food products - found its Twitter account blocked on June 4 evening. The account was restored on June 5.
On accessing the account, a message saying “This account is temporarily restricted. You’re seeing this warning because there has been some unusual activity from this account. Do you still want to view it?” was displayed.
“Safety and security of the accounts is a key priority for us and to ensure an account has not been compromised sometimes we require the account owner to complete a simple reCAPTCHA process. These challenges are simple for authentic account owners to solve, but difficult (or costly) for spammy or malicious account owners to complete,” a Twitter spokesperson said in an emailed statement.
Once the account clears this security step, the account regains full access, the statement added.
“To protect the accounts, we routinely require them to clear this security key for login verification,” the spokesperson said.
Amul Managing Director R S Sodhi said the company’s Twitter account was blocked on the night of June 4, and restored on June 5 morning when the issue was taken up with Twitter.
“Our Twitter account was blocked on the night of June 4 and restored on June 5 morning when we again took up process of reactivation with Twitter. We have asked Twitter why it blocked our account. We are waiting for the reply,” he said.
Twitter was abuzz with several users expressing shock, while many questioned its move to restrict the account. Twitteratis linked the restriction of Amul’s account with the brand’s campaign, supporting boycott of Chinese products. The brand figured among trending topics in India even on Saturday with over 11,500 tweets.
In the campaign, Amul’s iconic girl in white and red polka dots dress is seen fighting a dragon that is carrying a ‘Made in China’ placard. The picture mentions TikTok (a Chinese short video platform).
The creative carries a tagline ‘Amul Made In India’ referring to Prime Minister Narendra Modi’s call for self-reliant India.
“As far as the cartoon is concerned, it is not Amul’s comment. Amul butter girl comments on mood of the nation and the topics which are in discussions among the common people,” Sodhi said.
A letter from the Editor
Dear Readers,
The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.
Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.
In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.
We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.
But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.
I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.
A little help from you can make a huge difference to the cause of quality journalism!
Support Quality JournalismSHARE